NeverQuit Socks- Kickstarter to Shelves Debut
About
Neverquit is an apparel start-up looking to woo sock fans all over the world with a pair of merino wool socks “you can wear for 7 days in a row, smell proof guarantee or money back”. With a parade of science-backed technologies to improve the sock experience, Neverquit's newest product required custom packaging to match the excitement of their exciting campaign.
Brief
Design glue-less packaging from concept to production that will ship well, be distinct on retail shelving + present the 4 different sizes
Medium
Card Stock, Screen Print
Client
NeverQuit Apparel
Role(s)
Packaging Structure Design
Graphic Design
Production File Prep
Copywriting
Inspiration
One of the most distinguishing characteristics from competition is Neverquit’s Hexashock System. Built for maximum ventilation, cushioning and odour elimination I wanted the unpacking experience to echo the same feeling of climbing to great new heights, like the new heights, on wings, in this case without rancid feet.
Thats why it was important for me to have the uplifting action connect immediately with seeing a new shape/ a change of scene, with the logo at the assention.
Fun fact, I did wear these socks camping for a solid week non-stop to make sure what I was promoting was true.
Retail Display
To accompany the socks sold in stores, I created a free standing display that had a removable middle, which allowed shoppers to feel the incredible stretch of the Hexashock pads and see the gaps that open between each cushions.
The pre-existing NeverQuit campaign graphics
